SEO Audit: Amber Weber / Nourish Mind & Body

Domain: nourishyourmindbody.com | Location: Independence, IA | Date: 2026-06-07 Prepared by: Lance W Pincock Consulting LLC for the Abundant Physician RPG cohort

The Story in Three Sentences

You already rank #1 on Google Maps for "bioidentical hormones" in Independence, which proves Google will place you at the top when the signals line up. For the other five searches patients actually type (BHRT doctor, HRT doctor, menopause specialist, perimenopause doctor, pellet therapy) you do not show up at all, and the practices catching those patients have 5 to 15 times your review count and photo count. Your website scores 49.7/100 on the trust fundamentals Google requires of a health provider: no Physician schema, no medical reviewer markers, no citations, and no sitemap.

1. Local Pack Visibility

Rank measured for a patient searching from Independence, IA across the six provider-intent queries that drive consult bookings. Live Google Maps data.

Query Your rank Verdict
bioidentical hormones #1 You own this. Defend it.
BHRT doctor — Invisible
hormone replacement therapy doctor — Invisible
menopause specialist — Invisible
perimenopause doctor — Invisible
pellet therapy — Invisible

Who patients see instead. Independence is a thin market, so Google fills the pack with a mix of in-town and regional names. The ones that actually matter:

Business Reviews Rating Where
Heartland Men's Health 77 4.6 Independence (in-town)
Independence Women's Clinic 348 4.4 Independence (in-town)
Balanced Hormone Health 423 4.9 Regional
Trillion Health & Hormone Clinic 121 4.9 West Des Moines
New Leaf Wellness 116 4.9 North Liberty

The two in-town names are the real competition. You beat them on rating (5.0), but they bury you on review volume and that is what Google reads as "trusted by this community."

2. Google Business Profile Gap

Live profile data

Field Nourish Mind & Body (you) Heartland Men's Health (in-town rival)
Primary category Health consultant Medical office
Total categories used (of 10) 1 2
Average rating 5.0 4.6
Review count 5 77
Photos 1 11
Website linked Yes Yes

One category is the single biggest fixable miss here. Each category you add is a separate search bucket Google can rank you in, and right now you are only in one. You rank #1 for "bioidentical hormones" off one category and five reviews. Imagine what nine categories and thirty reviews does.

Self-audit checklist (check your GBP dashboard, the API cannot pull these)

3. Website Health

Site crawl: 7 pages | Platform: WordPress + GA4 | HTTPS: Yes | Sitemap: No

Site-wide checks (9 of 14 passing)

Check Status
HTTPS, robots.txt, canonicals Pass
Phone visible on homepage Pass
Average page word count > 400 Pass
Author byline present somewhere Pass
Organization schema Pass
XML sitemap discoverable Fail
Physician / LocalBusiness schema Fail
FAQ schema Fail
Any "medically reviewed by" marker Fail
Any clinical citations Fail

Site average page score: 49.7 / 100

Top priority issues

Priority Issue Evidence
Critical No medical-vertical schema anywhere Only Organization + WebPage schema found
High Zero "medically reviewed by" markers 7 pages checked, none found
High Zero clinical citations 7 pages scanned, none found
High No XML sitemap Google has no map of your pages
Medium 6 pages missing meta descriptions Home, Functional Medicine, IV Therapy, What to Expect, Meet Your Provider
Medium Bemer page is 81 words Thin page, either build it out or noindex it
Low Homepage title only 26 chars Target 30-65 with keyword + city

4. The One Page That Matters

You already won "bioidentical hormones." The highest-ROI page is the one that captures the queries you are invisible for: a dedicated /bioidentical-hormones or /hormone-therapy service page targeting "BHRT Independence" and "menopause specialist Independence."

Score it against this checklist before publishing:

5. Prioritized Action Plan

This week (free, internal, highest leverage)

  1. Add secondary GBP categories. Start with Hormone replacement therapy clinic, Wellness center, Women's health clinic, and Health consultant. You have nine open slots and you are using none of them.
  2. Ask your last 15 patients for a Google review with a direct link. Five reviews is the thing holding you back from owning more than one query.
  3. Start weekly GBP posts (Update or Offer). It restores the activity signal Google watches.
  4. Upload 8-10 photos to the profile. You have one.

This month (needs content work)

  1. Build the one page that matters (Section 4 checklist). One page, done right, in 30 days.
  2. Add MedicalBusiness + Physician JSON-LD to the homepage via your WordPress theme or a plugin.
  3. Add a "Medically reviewed by Amber Weber, [credentials], on [date]" line to every clinical page.
  4. Generate and submit an XML sitemap (Yoast or Rank Math does this in two clicks).

This quarter (structural)

  1. Expand or noindex the thin pages (Bemer at 81 words, Contact at 173).
  2. Build 3-4 service pages, one per query you are currently invisible for.
  3. Establish a content cadence: 2 patient-education posts per month, each with author + reviewer markers and citations.

What Was Measured

Site crawl (7 pages, 1 req/sec, robots.txt respected). Google Maps 3-pack, geo-biased to Independence IA, 6 provider-intent queries, live data. Google Places for GBP profile data. Google Autosuggest for the keyword universe. E-E-A-T rubric weighted for medical/YMYL content per Google's Search Quality Guidelines. PageSpeed Insights was rate-limited on this run and is not included.

Prepared by Lance W Pincock Consulting LLC for the Abundant Physician RPG cohort.

Prepared by Lance W Pincock Consulting LLC for the Abundant Physician RPG cohort. Confidential.