SEO Audit: Danielle Brown / Embody Modern Wellness

Domain: embodymodernwellness.com | Location: Paso Robles, CA | Date: 2026-06-07 Prepared by: Lance W Pincock Consulting LLC for the Abundant Physician RPG cohort

The Story in Three Sentences

Your Google Business Profile is the strongest in this cohort: seven categories, 38 reviews, 21 photos, a perfect rating, and a #1 Maps ranking for "BHRT doctor" in Paso Robles. The problem is the website underneath it, which averages 32/100 because nearly every page carries a title tag twice the length Google will display, no page has Physician schema or a medical reviewer marker, and two legal PDFs are indexed as if they were content. You own "BHRT doctor" but you are invisible for the five other searches patients use, and the med spas taking that traffic have three to four times your review and photo count.

1. Local Pack Visibility

Rank measured for a patient searching from Paso Robles, CA across the six provider-intent queries that drive consult bookings. Live Google Maps data.

Who patients see instead on the queries you are missing:

The hormone queries are being won by med spas and OB-GYNs, not by other BHRT clinics. That is your opening: none of them are positioned as a dedicated bioidentical hormone provider the way you are.

2. Google Business Profile Gap

Live profile data

You are even with your top rival on categories and rating. The only two gaps are review volume and photos, and both are activity problems, not structural ones.

Categories worth adding (open slots you have)

Hormone replacement therapy clinic, Medical clinic, and Nurse practitioner. IV Hydration ranks for med-spa-adjacent terms partly because it carries Medical spa, Skin care clinic, and Medical clinic. Pick the ones that match services you actually offer.

Self-audit checklist (check your GBP dashboard, the API cannot pull these)

• [ ] At least one GBP post in the last 90 days
• [ ] All customer Q&A answered
• [ ] Owner responses on your 38 reviews
• [ ] Booking link active on the profile
• [ ] Products & services section filled out
• [ ] New photo uploaded in the last 30 days

3. Website Health

Site crawl: 30 pages | Platform: WordPress + Elementor + GA4/GTM | HTTPS: Yes | Sitemap: Yes

Site-wide checks (8 of 14 passing)

Site average page score: 32.4 / 100 (dragged down by non-content URLs being crawled, see below)

Top priority issues

Your real content pages (the BHRT page at 1,038 words, TRT for Men at 1,043) are solid in length. The score is low mostly because the crawler also picked up eight sitemap files and two PDFs. Fix the title tags and add the provider schema and the real pages climb fast.

4. The One Page That Matters

You already win "BHRT doctor." The highest-ROI move is to capture "bioidentical hormones Paso Robles" and "menopause specialist Paso Robles," where med spas are beating you. You already have a strong page to build on: /womens-bioidentical-hormone-replacement-bhrt/ (1,038 words).

Score it against this checklist before re-publishing:

• [ ] Title tag cut to 60 chars: keyword + city
• [ ] H1 includes the target keyword + city
• [ ] Author byline with credentials
• [ ] "Medically reviewed by" marker with date
• [ ] At least 2 citations (PubMed / NIH / peer-reviewed)
• [ ] MedicalBusiness or Physician schema + Service schema
• [ ] FAQPage schema with 5-7 Q&As
• [ ] Meta description, 120-150 chars, patient-value first
• [ ] Clear booking CTA above the fold

5. Prioritized Action Plan

This week (free, internal, highest leverage)

1. Rewrite every service-page title tag to under 60 characters, keyword and city first. This is the single fastest win on the site.
2. Add Hormone replacement therapy clinic and Medical clinic to your GBP categories.
3. Noindex the two legal PDFs and confirm the sitemap files are not being treated as content.
4. Ask your recent patients for reviews. You are at 38 and your top rival is at 132.

This month (needs content work)

1. Add Physician + MedicalBusiness JSON-LD sitewide. On Elementor this goes in a header code block or via Rank Math.
2. Add "Medically reviewed by Danielle Brown, [credentials], on [date]" to every clinical page.
3. Add meta descriptions to all service pages.
4. Add 2-3 cited sources to the BHRT, TRT, and thyroid pages.

This quarter (structural)

1. Rebuild the BHRT page into the one-page-that-matters (Section 4) and target the queries you are invisible for.
2. Add FAQ sections with FAQPage schema to your top 5 service pages.
3. Establish a content cadence: 2 patient-education posts per month, each with author + reviewer markers and citations.

What Was Measured

Site crawl (30 pages, 1 req/sec, robots.txt respected). Google Maps 3-pack, geo-biased to Paso Robles CA, 6 provider-intent queries, live data. Google Places for GBP profile data. Google Autosuggest for the keyword universe. E-E-A-T rubric weighted for medical/YMYL content per Google's Search Quality Guidelines. PageSpeed Insights was rate-limited on this run and is not included.

Prepared by Lance W Pincock Consulting LLC for the Abundant Physician RPG cohort.